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The man of speed is back, as Milwaukee emcee Sonick returns with a new video for “#Hustle”.  Always quick with the wit and the word, the video begins with a rapid fire acapella verse. Once the song kicks in, though, we get to hear a little bit of a different sound. Sonick can still do his thing with the beat in the back, but shines in almost any setting that you ask him to rap in. On top of that, his determination comes out in his bars, which you can hear on the track.

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The production here is solid. The low lying base, stark background ingredients, gradual tempo, and weighty vibe make for an adequate pairing. The hook is striking. The delivery is natural and the lyrics are powerful. The verses are gripping. Sonick enlists a conversational style flow, quality wordplay, and expressive rhymes. He shares three different scenarios that speak to the current troubling state of affairs as it pertains to the law and the Black community.

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@HIPHOPND sits down W/ Sonick (@sonick414) as he talks about his highly anticipated “Double Disc Mixtape” Lightside & Darkside

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A.B.E. stands for “All.Black.ErThang” and it’s a jam by Sonick UnderDawg and Nu Money. Pound for pound, it’s not a bad song and it’s not a bad video. Sonick kicks the first verse, and Nu Money brings it home.

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The original instrumental is left in tact which is fine because the beat is actually really dope. There is also no hook just like with the original. Which is another move that doesn’t really make or break the track. Sonick goes straight in for the kill for a little over a minute. He exercises a dedicated flow, nervy wordplay, and diligent rhymes. He mentions being on a roll at the start of the record and his extended verse definitely reflects that.

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The production here is sleek. The rich bass, wavy background components, trendy rhythm, and urban vibe make for an A-1 mixture. The hook is dope as well. It consists of a sample of “Bad Man” by veteran R&B singer R. Kelly. The clip fits in nicely with the context of the song. The verses are choice. Sonick disperses a clean cut flow, gritty wordplay, and hood savvy rhymes. He gives a raw portrait of what life is like for those on the rougher side of the tracks.

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This week’s Milwaukee Artist of the Week is Sonick, an established emcee whose name isn’t as well known as most in the city, but carries enough talent to make that change. Much like Sonic The Hedgehog, Sonick’s game is all about speed. This past August, he released his album, “This Is Me”. While already having several mixtapes out, the project served as an introduction to Sonick on a much larger scale, and was our first introduction to his flow as well.

Right out of the gate, you can see why Sonick calls himself the “Man of Speed”. With an impeccable double time flow, it’s clear he’s not playing games when he gets on the track. The comparisons to Twista are easy, but unlike the Chicago emcee that made the speed-flow popular, Sonick can switch it up on the same verse and it doesn’t sound forced. One track in, and you can see that “This Is Me” will be full of tongue-twisting lyrical aerobics.

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Readers met Sonick back in October via a review of his EP, This Is Me. His submission for #ISupport Volume 3 is entitled “Heaven Or Hell.” It is the Milwaukee talent’s take on the Meek Mill record of the same name. Here is what was shared about the track: “The track is my version of Meek Mill’s ‘Heaven Or Hell’ and was hand picked by Heather Marie herself. The inspiration behind the track is actually depicted throughout it. It’s about my life before and during the beginning of my Rap career. Something I just wanted to breathe on and let out. Hope everyone enjoys the ride through ‘Sonick’s World.’ #Salute”

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Meet Sonick. Hailing from Milwaukee, Sonick is an up and coming rapper. After releasing his previous album UnderDawg, Sonick gives us his newest offering, This Is Me. First, this is more of an EP than an actual full length album. Second, I’m glad it’s only seven tracks because some rappers over stuff a project. And that can make an album go from great to mediocre real quick. Mainly produced by Bonafide, This Is Me is really good but doesn’t quite have that special memorable factor. Continue reading for a  track by track breakdown of the project.

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